Cai Yi (蔡仪) is a Chinese designer spearheading the forefront of contemporary branding design in China. His approach to crafting a brand identity is holistic, weaving a compelling narrative through graphic, print, packaging, motion, and environmental design. His works have been recognized by many design awards such as TDC, Award360°, GDC Award, FBIF Marking Awards, and many professional publications. Cai Yi’s style is bouncy and multicolored, drawing inspirations from everyday life to create whimsical forms and characters. These elements swirl together to infuse his work with vibrance and a sense of childlike playfulness.
